Influencer marketing,
minus the guesswork.
One platform. Two sides of the same deal, finally working for each other.
— I want influencers who actually move the needle
"You've paid for 'reach' before. You got the views. You didn't get the customers."
The problem, in your words:
You picked a creator because the follower count looked good. The post went up. The likes came in. And then — nothing. No link clicks, no DMs, no sales. You paid full rate for an audience that was never actually yours to reach. Multiply that by every campaign you've run, and "influencer marketing" starts to feel like a tax, not a strategy.
That's the gap Influence OS is built to close. Not more influencers — the right influencers, matched by fit, paid on performance, no leap of faith required.
Campaign creation, filtered by Brand Fit Index
Stop guessing. Start filtering.
Set up your campaign — category, niche, location, budget, goals — and let the Brand Fit Index do what a follower count never could. It's not a static filter; it's a matching model trained on real performance data, scoring every creator on how well they actually convert for brands like yours, not just how big their audience looks on paper. You see the ranked shortlist before you spend a rupee.
Smart escrow deposit and milestones
Your budget stays yours until the work is done.
Fund the campaign into escrow up front, broken into milestones — content drafted, content posted, results delivered. Nobody gets paid for a promise. Your money sits protected until each stage is actually complete, so you're never wiring a full fee against a single Instagram post and hoping for the best.
Release
Pay for delivery, not for potential.
Once a milestone is verified, funds release automatically. No chasing invoices, no awkward "did they actually post it" conversations, no disputes over what was promised versus what showed up. The system remembers what you agreed to, so you don't have to police it.
Live performance monitoring
"Did this actually work?" — answered automatically.
Once content goes live, Influence OS stays connected to Instagram via the Graph API and keeps watching — reach, engagement rate, saves, link clicks. You don't need to screenshot the post and build a spreadsheet. The campaign dashboard updates in real time, and if a milestone threshold is hit, escrow releases automatically. No more asking creators to send screenshots of their analytics.
This is what accountability looks like when it's built into the platform instead of left to trust.
Start your first campaignCheck the
BFI Score
A brand fit composite score — not just follower count or raw engagement. It measures how well a creator actually converts for brands in their niche.
Vet any creator before you hire. See their BFI rank before you spend.
Check your own handle. See the score brands see on your profile.
Enter a handle to see the BFI breakdown